Epic! is the leading digital learning brand for kids reaching 15 Million children across the globe with high-quality books and videos in a safe, kid-first environment. Epic! is in 91% of all classrooms in the United States. We worked closely with the founders and internal creative team. Using a human centered design process we quickly learned why the ratio of girls to boys on the platform was 25/75. The current brand was very masculine, bold and agressive which was rooted in the companies gaming past. Gender nutarilty, softening and expanding to a border palette was just the beginning, we also applied what we learned through workshops to everything from the illustration style to the user experience.