The first dedicated Social Platform for Food

Crave It is a social app built for food lovers. A celebration of the people, places, and experiences that surround everything we eat. Working directly with the founders from day one, I led the product from concept to launch: designing the platform, building and directing the design team, expanding the marketing function, and streamlining creative and development processes. In just under eighteen months, during a pandemic and with limited resources, we shipped it.

Client
Crave It
ROLE
Design Director
SERVICEs
Creative Direction /
UX / Visual Design

It all started with a (really bad) Sketch

Lo-Fi Wireframes

Prototype & Testing

Loading animation
Icon Explorations
1.0 Transition Gif

Brand Refresh & Design System

Primary COlor Palette
Secondary COlor Palette
Icons

Against all odds....
We launched a Social food app during a pandemic

Marketing

Additional Projects