The first dedicated Social Platform for Food

Creating an all new social food experience, Crave It is dedicated to celebrating food, the places the people and the experiences that surround food. With a single sketch and take the fledgling company into a new direction. design of the entire product from concept to conception for multiple versions. In one year (during the pandemic) I built a small design team, created streamlined design processes, grew and promoted the brand. We finally launched the Beta on iOS and Android and are currently on-boarding 50k users.

Crave It
Design Director
Creative Direction /
UX / Visual Design

It all started with a (really bad) Sketch

UX Lo-Fi Wireframes

Prototype & Testing

Discovery Through Rapid prototyping

Brand Refresh & Design System

Primary COlor Palette
Secondary COlor Palette

Against all odds....
We launched a Social food app during a pandemic


Additional Projects